Clayton Fredrik

Professional expertise:

Concept development, marketing, branding, music strategy, talent buying.

Track record:

Mysteryland worldwide, Sensation International, Welcome To The Future, Trance Energy, Thunderdome, The Greanery


An experienced head of branding and music with a demonstrated history of working in the event entertainment industry for more than 15 years on an international scale with festivals like Mysteryland worldwide, Sensation International, Welcome To The Future, Trance Energy and S2O Thailand. A Strong business development professional, skilled in creating concepts, content, event management, festival branding, talent buying and marketing. A great team spirit who distinguishes himself based on his perseverance, and his broad knowledge of the (electronic) music industry.

Eric Keijer

Event directing | Overall event production

Clayton Fredrik

Concept development | Branding

Marcel Pantera

Concept development | Show & experience

Paul Brouwer

Event directing | New Business

Patricia Berkhof

Project directing | Finance

Mascha Blaaser

Project Management | Production

Claudia Vosseberg

Project management | show production

Brenda Munsterman

Project management | event production

Deborah Durrfeld

Project management | Executive production

Sanne Jacobs

Project management | Crowd control

Sanne Tiemissen

Project management | Creative producer

Olga Zegers

Talent buying | Artist handling

Michiel van Broeckhuysen

Marketing | Campaigns

Roel Kuijpers

Marketing | Advertising

Denis Doeland

Digital strategy

Marjorie Verlaan

Travel | hospitality | project management

Pip Rush Jansen

Show creation | concept development

Sophie Reneman

Show direction | show calling

Joris Joosen

Production | technical production

Tom van den Houdt

Production | technical production

Sander den Otter

Light design | Creative stage design

Rutger Geerling

Event photography

Leonoor Fieren

Negotiating with venues, sponsors | Licensing

Tijs Vandenbroucke

Food & Beverage management

Manon Kerkdijk

Brand partnerships | food & beverage