Michiel van Broeckhuysen

Professional expertise:

Marketing strategies and campaigns, concept development, branding, sales, content and advertising management.

Track record:

Amsterdam Open Air, Tomorrowland (The Reporters), Alda Events, Valhalla Festival


A career that saw him first attend the Royal Military School and eventually led him become the leading expert in event marketing, branding and sales. Progressing from clubs to festivals, Michiel’s track record now includes selling out Amsterdam’s biggest multi genre festival Open Air in just a matter of hours. He is a true goal getter developing ideas into events, with a true passion for marketing. He enjoys to turn around the chaos of an extensive marketing planning into an organized and oiled machine, always keeping situational awareness over every project. His work for companies like Tomorrowland (The Reporters), ID&T and ALDA proves that. Companies can also invite Michiel to check up on their strategies, create new ones together with the team, giving courses and presentations about all marketing related matters or as a helping hand in the journey towards selling out the event. As long as it is about marketing, Michiel is up for it!

Eric Keijer

Event directing | Overall event production

Clayton Fredrik

Concept development | Branding

Marcel Pantera

Concept development | Show & experience

Paul Brouwer

Event directing | New Business

Patricia Berkhof

Project directing | Finance

Mascha Blaaser

Project Management | Production

Claudia Vosseberg

Project management | show production

Brenda Munsterman

Project management | event production

Deborah Durrfeld

Project management | Executive production

Sanne Jacobs

Project management | Crowd control

Sanne Tiemissen

Project management | Creative producer

Olga Zegers

Talent buying | Artist handling

Michiel van Broeckhuysen

Marketing | Campaigns

Roel Kuijpers

Marketing | Advertising

Denis Doeland

Digital strategy

Marjorie Verlaan

Travel | hospitality | project management

Pip Rush Jansen

Show creation | concept development

Bart Straver

Show creation | Show direction

Sophie Reneman

Show direction | show calling

Pieter Truijen

Stage design | Set design

Joris Joosen

Production | technical production

Tom van den Houdt

Production | technical production

Sander den Otter

Light design | Creative stage design

Rutger Geerling

Event photography

Leonoor Fieren

Negotiating with venues, sponsors | Licensing

Tijs Vandenbroucke

Food & Beverage management

Manon Kerkdijk

Brand partnerships | food & beverage