Michiel van Broeckhuysen

Professional expertise:

Marketing strategies and campaigns, concept development, branding, web development, SEO, social media, content, copywriting, advertising, data, CDP, automation and personalization, PR, influencers, market research, marketing management and setting up marketing departments.

Track record:

ID&T, ALDA Events, Apenkooi Events, B2S, UDC Events, Tomorrowland, Audio Obscura, Brennan Heart and many more.


Michiel sells out festivals, grows brands and creates efficient marketing departments.

A career that saw him first attend the Royal Military School and eventually led him become the leading expert in event marketing, branding, and sales. Progressing from clubs to festivals, Michiel’s track record consists of selling out almost every festival he ever worked on and growing every brand he ran into. He is a true goal getter developing ideas into events, with a true passion for marketing. He enjoys turning around the chaos of an extensive marketing planning into an organized and oiled machine, always keeping situational awareness over every project. His work for companies like Tomorrowland, ID&T and ALDA proves that.

Companies can also invite Michiel to check up on their strategies, create new ones together with the team, giving courses and presentations about all marketing related matters or as a helping hand in the journey towards selling out the event. As long as it’s about marketing, Michiel is up for it!

Eric Keijer

Event directing | Overall event production

Clayton Fredrik

Concept development | Branding

Marcel Pantera

Concept development | Show & experience

Paul Brouwer

Event directing | New Business

Patricia Berkhof

Project directing | Finance

Mascha Blaaser

Project Management | Production

Claudia Vosseberg

Project management | show production

Brenda Munsterman

Project management | event production

Deborah Durrfeld

Project management | Executive production

Sanne Jacobs

Project management | Crowd control

Sanne Tiemissen

Project management | Creative producer

Olga Zegers

Talent buying | Artist handling

Michiel van Broeckhuysen

Marketing | Campaigns

Roel Kuijpers

Marketing | Advertising

Denis Doeland

Digital strategy

Marjorie Verlaan

Travel | hospitality | project management

Pip Rush Jansen

Show creation | concept development

Sophie Reneman

Show direction | show calling

Joris Joosen

Production | technical production

Tom van den Houdt

Production | technical production

Sander den Otter

Light design | Creative stage design

Rutger Geerling

Event photography

Leonoor Fieren

Negotiating with venues, sponsors | Licensing

Tijs Vandenbroucke

Food & Beverage management

Manon Kerkdijk

Brand partnerships | food & beverage