Olga Zegers

Professional expertise:

Talent buying, artist handling, negotiating deals.

Track record:

Sensation worldwide in 23 countries, Mysteryland (The Netherlands, Chile, USA), Smirnoff Sound Collective, Elrow, Jusdiggit.


Her passion for music and entertainment led her to the dancefloor and then straight to the music and events industry, in which she’s been active rocking that same passion for over 25 years.  Her sense of booking the right talent at the right time turned Olga into a respected expert in music programming and talent buying with an expansive and strong international network. Olga has set out international music programming strategies for numerous festivals and events like Sensation globally and Mysteryland, Trance Energy and even Tomorrowland’s first ever edition in Belgium, recently curating the talent for high profile brand events such as Budweiser’s BUDX during Superbowl 2020.  From negotiating deals with agents, managers and with other organisations to heading up a team of bookers internationally, Olga enjoys to pioneer every music project she gets in her hands.

Eric Keijer

Event directing | Overall event production

Clayton Fredrik

Concept development | Branding

Marcel Pantera

Concept development | Show & experience

Paul Brouwer

Event directing | New Business

Patricia Berkhof

Project directing | Finance

Mascha Blaaser

Project Management | Production

Claudia Vosseberg

Project management | show production

Brenda Munsterman

Project management | event production

Deborah Durrfeld

Project management | Executive production

Sanne Jacobs

Project management | Crowd control

Sanne Tiemissen

Project management | Creative producer

Olga Zegers

Talent buying | Artist handling

Michiel van Broeckhuysen

Marketing | Campaigns

Roel Kuijpers

Marketing | Advertising

Denis Doeland

Digital strategy

Marjorie Verlaan

Travel | hospitality | project management

Pip Rush Jansen

Show creation | concept development

Sophie Reneman

Show direction | show calling

Joris Joosen

Production | technical production

Tom van den Houdt

Production | technical production

Sander den Otter

Light design | Creative stage design

Rutger Geerling

Event photography

Leonoor Fieren

Negotiating with venues, sponsors | Licensing

Tijs Vandenbroucke

Food & Beverage management

Manon Kerkdijk

Brand partnerships | food & beverage