Roel Kuijpers

Professional expertise:

Marketing strategies for both content and advertising campaigns, content and advertising campaign management, data analytics (including dashboards). 

Track record:

Tomorrowland, ID&T, ALDA Events, Apenkooi Events, Envie Events, Cirque du Soleil, Alchemy Project, Brennan Heart, Armada Music, Warner Music Group, Spinnin’ Records, UDC Events, B2S, Q-Dance, Rampage, Elevation Events, Soho Garden DXB, Transmission Events, 4PM Entertainment, Bass Events, BKJN Events, Matrixx Events, First Vision, Par-T Events, Universal Music Group, E&A Events and many more.


Roel Kuijpers has been active in the event industry for over 10 years, having managed over 500 event campaigns as an online marketer. After gaining experience at a Google project in the Netherlands, he moved his focus successfully to advertising for events, which has definitely paid for him as it allowed him to truly showcase his skills. Since then, long-term collaborations with, amongst others, ALDA Events, Par-T Events, and Tomorrowland, continue to follow each other. Besides music festivals Roel and his company Novicom also oversee marketing, advertising and content strategies for music labels, artists, musical theatre, entertainment shows, and clubs, which have broken (sales) records with the help of this experienced digital marketing experience. 

Eric Keijer

Event directing | Overall event production

Clayton Fredrik

Concept development | Branding

Marcel Pantera

Concept development | Show & experience

Paul Brouwer

Event directing | New Business

Patricia Berkhof

Project directing | Finance

Mascha Blaaser

Project Management | Production

Claudia Vosseberg

Project management | show production

Brenda Munsterman

Project management | event production

Deborah Durrfeld

Project management | Executive production

Sanne Jacobs

Project management | Crowd control

Sanne Tiemissen

Project management | Creative producer

Olga Zegers

Talent buying | Artist handling

Michiel van Broeckhuysen

Marketing | Campaigns

Roel Kuijpers

Marketing | Advertising

Denis Doeland

Digital strategy

Marjorie Verlaan

Travel | hospitality | project management

Pip Rush Jansen

Show creation | concept development

Sophie Reneman

Show direction | show calling

Joris Joosen

Production | technical production

Tom van den Houdt

Production | technical production

Sander den Otter

Light design | Creative stage design

Rutger Geerling

Event photography

Leonoor Fieren

Negotiating with venues, sponsors | Licensing

Tijs Vandenbroucke

Food & Beverage management

Manon Kerkdijk

Brand partnerships | food & beverage